SOLUTION
The mobilads team prepared four 360-wrapped rideshare vehilces for a high-impact brand activation at the Global Gaming Expo (G2E).
The strategically choreographed BLITZ campaign swarmed the event location at The Venetian for 32 hours, bringing in 300,000 impressions.
In addition to the BLITZ activation, the campaign also featured free VIP rides across the length of the campaign. These rides brought in 375,840 bonus impressions, raising the total campaign impressions to 675,840.
