LEVI'S TAKES MEXICO CITY BY STORM WITH LONG-RUNNING CITY-WIDE MASS AWARENESS CAMPAIGN

COMPANY
Levi's Strauss & Co

 INDUSTRY
Fashion

FORMATS
Wrapped rideshare vehicles

CHALLENGE
Levi's Strauss & Co were looking for a novel way to raise brand awareness for Levi's Footwear in Mexico City.

MARKETS
Mexico City, Mexico

SOLUTION
The mobilads team activated 10 wrapped rideshare cars that reached high-income audiences throughout high-traffic areas of CDMX and the surrounding areas for a mass awareness campaign with high frequency. 

For a total of 8 weeks, the cars generated 16,330,000 verified impressions over the lifespan of the campaign.