LEVI'S FOOTWEAR MAKES AN IMPRESSION ACROSS MEXICO CITY

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COMPANY
Levi's Strauss & Co

 INDUSTRY
Fashion

FORMATS
Wrapped rideshare vehicles

CHALLENGE
Levi's Strauss & Co saw great results from their previous CDMX campaign from January 2024 and wanted to run another similar campaign. The goal was to raise brand awareness for Levi's Footwear in Mexico City, and to grab the attention of consumers in strategic locations.

MARKETS
Mexico City, Mexico

DATE
March-April 2024

SOLUTION
The mobilads team activated 15 wrapped rideshare cars that reached throughout high-traffic areas of CDMX and the surrounding areas for a mass awareness campaign with high frequency. 

For a total of 5 weeks, the cars generated 13,2000,000 verified impressions over the lifespan of the campaign.  

15
NUMBER OF CARS
8
DURATION (WEEKS)
13.2M
TOTAL OOH IMPRESSIONS
$1.38
TOTAL CPM

 

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