KNOCKAROUND TAKES OVER SAN FRAN
COMPANY
Knockaround
INDUSTRY
Fashion and Beauty
FORMATS
Wrapped rideshare vehicles (360)
CHALLENGE
San Diego sunglasses brand Knockaround wanted to raise awareness and make a lasting impression across San Francisco.
MARKETS
San Francisco, CA
DATE
August 2024
SOLUTION
The mobilads team activated five 360-wrapped rideshare cars for this bright and engaging BLITZ campaign.
The fleet of wrapped cars took over the entire area for a 3-day campaign, choosing to swarm high-traffic areas around the Golden Gate Park while the high-profile AWS Summit conference was underway nearby.
The campaign brought in 720,000 impressions during the 60-hour BLITZ, and an additional 486,000 while giving rides across the city. This brought the total campaign impressions to 1,206,000.
NUMBER OF CARS
DURATION (DAYS)
TOTAL BLITZ HOURS
TOTAL OOH IMPRESSIONS