knockaround-logo

COMPANY
Knockaround

INDUSTRY
Fashion and Beauty

FORMATS
Wrapped rideshare vehicles (360)

CHALLENGE
San Diego sunglasses brand Knockaround wanted to raise awareness and make a lasting impression across San Francisco.

MARKETS
San Francisco, CA

DATE
August 2024

SOLUTION
The mobilads team activated five 360-wrapped rideshare cars for this bright and engaging BLITZ campaign.

The fleet of wrapped cars took over the entire area for a 3-day campaign, choosing to swarm high-traffic areas around the Golden Gate Park while the high-profile AWS Summit conference was underway nearby.

The campaign brought in 720,000 impressions during the 60-hour BLITZ, and an additional 486,000 while giving rides across the city. This brought the total campaign impressions to 1,206,000.

5
NUMBER OF CARS
3
DURATION (DAYS)
60
TOTAL BLITZ HOURS
1.2M
TOTAL OOH IMPRESSIONS

 

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