KLAVIYO LAUNCHES UNFORGETTABLE BLITZ AT BOSTON CONFERENCE
CHALLENGE Klaviyo was looking for a unique way to dominate the eTail Boston Conference and make a splash in front of their target audience of marketing professionals.
SOLUTION The mobilads team launched a swarm of 10 wrapped rideshare cars that left a lasting impression on attendees and Boston locals. Klaviyo was able to establish strong brand presence at multiple touchpoints throughout the event, including driving through the airport arrivals as executives arrived, swarming Sheraton Boston during the eTail Conference, and ‘Ubering’ around high-traffic areas of the Boston right after the event.
The campaign generated over 485,000 impressions at the event alone and 1,098,000 bonus impressions throughout Boston outside of the event.
FORMATS Wrapped Rideshare Cars
MARKETS Boston, MA
DURATION 4 Days
DATE August 2023
10
NUMBER OF CARS
1.6M
TOTAL OOH IMPRESSIONS
240
TOTAL BLITZ HOURS
Klaviyo took over the streets of Boston with an unforgettable wrapped vehicle blitz campaign.
Klaviyo took over the streets of Boston with an unforgettable wrapped vehicle blitz campaign.
Klaviyo took over the streets of Boston with an unforgettable wrapped vehicle blitz campaign.
Klaviyo took over the streets of Boston with an unforgettable wrapped vehicle blitz campaign.
Klaviyo took over the streets of Boston with an unforgettable wrapped vehicle blitz campaign.
