SOLUTION
The mobilads team activated fifteen 360-wrapped rideshare cars for this brand activation at the New York City Marathon.
The 2-day BLITZ campaign generated 15,000,000 impressions across the city during the activation. The first day, cars swarmed the Javits Center during the expo, and on race day, the cars took over NYC while it was inundated with spectators and fans.
Bonus impressions beyond the activation raised the total campaign impressions to 17,013,984.
