CHALLENGE

9 Story Media was looking for a high-impact campaign to promote Ludacris’ new toy from the Netflix series Karma’s World at FAO Schwartz in New York City.  

 

SOLUTION
The mobilads team activated 10 wrapped rideshare cars that blitzed the midtown New York City area for a one-day campaign. The cars swarmed the location, promoting the event and driving foot traffic to the store while giving VIP rides to Ludacris and other influencers.

FORMATS
Wrapped Rideshare Cars

MARKETS
New York, NY

DURATION
1 Day

DATE
August 2022

10
NUMBER OF CARS
700K+
TOTAL OOH IMPRESSIONS
$19K
TOTAL COST
Karma's World NYC blitz campaign
Karma's World blitzed NYC for a single day with a targeted 10-car campaign.
Karma's World NYC blitz campaign
Karma's World blitzed NYC for a single day with a targeted 10-car campaign.
Karma's World NYC blitz campaign
Karma's World blitzed NYC for a single day with a targeted 10-car campaign.
Karma's World NYC blitz campaign
Karma's World blitzed NYC for a single day with a targeted 10-car campaign.
Karma's World NYC blitz campaign
Karma's World blitzed NYC for a single day with a targeted 10-car campaign.

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