INGRAM MICRO TURNS HEADS ACROSS LAS VEGAS

COMPANY
Ingram Micro

INDUSTRY
B2B Tech

FORMATS
Wrapped rideshare vehicles (360)

CHALLENGE

Cutting edge technology provider Ingram Micro wanted to raise awareness for their brand at a prominent industry conference, and to stand out from the crowd during the event. 

MARKETS
Las Vegas, NV

DATE
June 2024

SOLUTION
The mobilads team prepared four 360-wrapped rideshare cars for a high-impact brand activation at HPE Discover in Las Vegas.

The strategically choreographed BLITZ campaign swarmed the event venue at The Venetian for a total of 32 hours, capturing the attention of attendees during peak hours.  This BLITZ campaign brought in 288,000 impressions.

In addition to the BLITZ activation, the cars ubered around the Vegas Strip, gathering an additional 608,602 bonus impressions, raising the total campaign impressions to 896,601.