INFORMATICA MAKES A BOLD STATEMENT AT AWS RE:INVENT IN LAS VEGAS
COMPANY Informatica
INDUSTRY B2B Tech
FORMATS Wrapped rideshare vehicles
CHALLENGE AI-powered cloud data management leader Informatica was looking to promote their product during AWS re:Invent and capture attention for their brand.
MARKETS Las Vegas, NV
DATE November 2023
SOLUTION The mobilads team activated 5 wrapped rideshare cars that blitzed AWS re:invent for 4 days, taking over the Las Vegas strip for the multi-campus event.
The fleet of cars blitzed the event venues for a total of 50 hours, bringing in 658,000 impressions.
To further amplify the campaign, wrapped cars not only Ubered around the city, but offered free VIP rides to event-goers going to and from the venues. This strategy brought in an additional 2,300,000 bonus impressions, and made sure that Informatica made a lasting impression at the conference, and across the city.
5
NUMBER OF CARS
4
DURATION (DAYS)
2.9M
TOTAL OOH IMPRESSIONS
50
TOTAL BLITZ HOURS
Informatica took over Las Vegas during AWS re:Invent with a powerful blitz and attention-grabbing ad copy.
Informatica took over Las Vegas during AWS re:Invent with a powerful blitz and attention-grabbing ad copy.
Informatica took over Las Vegas during AWS re:Invent with a powerful blitz and attention-grabbing ad copy.
Informatica took over Las Vegas during AWS re:Invent with a powerful blitz and attention-grabbing ad copy.
Informatica took over Las Vegas during AWS re:Invent with a powerful blitz and attention-grabbing ad copy.
