CHALLENGE
Infocepts was looking for a unique way amplify their brand at the Gartner Data & Analytics Summit in Orlando.

 

SOLUTION
The mobilads team launched 6 fully wrapped rideshare cars with flyers for drivers to hand out, creating a lasting impression on thousands of attendees. Infocepts established a strong brand presence at multiple touchpoints, including swarming the entrance of Walt Disney Dolphin and Swan resorts, giving rides to VIP clients, and 'Ubering' around high-traffic areas of Orlando before and after the event.

The campaign generated over 243,000 impressions at the event alone and 324,000 bonus impressions throughout Orlando outside of the event. This bold approach ensured that Infocepts was top-of-mind for anyone in Orlando during that time.

FORMATS
Wrapped Rideshare Cars

 

MARKETS
Orlando, FL

 

DURATION
3 Days

6
NUMBER OF CARS
243K
TOTAL OOH IMPRESSIONS
324K
BONUS IMPRESSIONS
72
TOTAL BLITZ HOURS
HubSpot Video
Infocepts launched a high-impact, blitz campaign at Walt Disney World Swan and Dolphin Resort in Orlando during Gartner Data & Analytics Summit
Infocepts launched a high-impact, blitz campaign at Walt Disney World Swan and Dolphin Resort in Orlando during Gartner Data & Analytics Summit
Infocepts launched a high-impact, blitz campaign at Walt Disney World Swan and Dolphin Resort in Orlando during Gartner Data & Analytics Summit
Infocepts launched a high-impact, blitz campaign at Walt Disney World Swan and Dolphin Resort in Orlando during Gartner Data & Analytics Summit
Infocepts launched a high-impact, blitz campaign at Walt Disney World Swan and Dolphin Resort in Orlando during Gartner Data & Analytics Summit
Infocepts launched a high-impact, blitz campaign at Walt Disney World Swan and Dolphin Resort in Orlando during Gartner Data & Analytics Summit

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