SOLUTION
The mobilads team prepared 5 full-wrapped rideshare cars for a high-impact brand activation at the Fast Company Most Innovative Gala and Summit.
The strategically choreographed BLITZ campaign swarmed the event venue at the Javits Center for a total of 40 hours during the summit, capturing the attention of attendees. This BLITZ campaign brought in 36,000 impressions.
In addition to the BLITZ activation, the cars swarmed Times Square in support of Infobip's Times Square billboard ad. This portion of the campaign brought in 383,616 bonus impressions, raising the campaign's total impressions to 419,616.
