INFOBIP TAKES OVER INBOUND'23 WITH A POWERFUL ONE-DAY SWARM PROMOTING THEIR CONFERENCE SESSION
CHALLENGE
Infobip was looking for a way to make a powerful statement at the INBOUND'23 conference in Boston and to promote their conference session.
SOLUTION
The mobilads team activated 10 wrapped rideshare cars that swarmed INBOUND '23 at the Boston Convention Center and took over the venue for a day. The fleets of cars raked in 2.6M impressions during the event and throughout the city of Boston, raising awareness for Infobip's presence at the conference, and driving traffic to their session.
FORMATS
Wrapped Rideshare Cars
MARKETS
Boston, MA
DURATION
1 Day
DATE
September 2023
10
NUMBER OF CARS
2.6M
TOTAL OOH IMPRESSIONS
80
TOTAL BLITZ HOURS
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