SOLUTION
The mobilads team prepared 10 full-wrapped rideshare cars and choreographed a 5-day blitz campaign for this activation.
The high-powered BLITZ campaign swarmed Las Vegas Airport and Mandalay Bay and brought in 889,200 impressions during dedicated BLITZ hours.
The fleet of wrapped cars also ubered around the Strip, amping up Ibotta's presence throughout Las Vegas. These bonus impressions clocked in at 2,169,720, raising the total impressions for the campaign to 3,058,920.
