IBOTTA DOMINATES GROCERYSHOP CONFERENCE AND MAKES A BIG SPLASH WITH RETAIL EXECS
CHALLENGE Ibotta was looking to dominate Groceryshop '23 conference in Las Vegas and promote their Performance Network to retail executives
SOLUTION The mobilads team activated a Blitz of 10 eye-catching wrapped rideshare cars that swarmed the Mandalay Bay where thousands of attendees where entering and leaving the venue, simultaneously swarming the arrivals and departures area of Harry Reid International Airport on the first and last day of the event, and 'Ubering' around high-traffic areas of the Vegas strip in between the event.
The campaign generated over 512,000 impressions at the event alone and 2,100,000 bonus impressions throughout Las Vegas outside of the event. This bold approach ensured that Ibotta was top-of-mind for anyone in Vegas during that time.
FORMATS Wrapped Rideshare Cars
MARKETS Las Vegas, NV
DURATION 4 Days
DATE September 2023
10
NUMBER OF CARS
2.5M
TOTAL OOH IMPRESSIONS
160
TOTAL BLITZ HOURS
Ibotta's fleet of cars took over Mandalay Bay during the Groceryshop '23 conference.
Ibotta's fleet of cars took over Mandalay Bay during the Groceryshop '23 conference.
Ibotta's fleet of cars took over Mandalay Bay during the Groceryshop '23 conference.
Ibotta's fleet of cars took over Mandalay Bay during the Groceryshop '23 conference.
Ibotta's fleet of cars took over Mandalay Bay during the Groceryshop '23 conference.
