SOLUTION
The mobilads team prepared 10 full-wrapped rideshare cars and choreographed a 5-day BLITZ campaign for this activation.
Starting with a powerful BLITZ at the John Wayne Airport, and then spending 3 days swarming the Expo West event venue at the Anaheim Convention Center, this campaign finished off by returning to the airport and leaving event-goers with a lasting impression. The dedicated BLITZ component of this campaign brought in 1,750,000 impressions.
The fleet of cars also ubered passengers around the city, and these bonus impressions clocked in at 1,368,576, raising the total impressions for the campaign to 3,118,576.
