HUD BLANKETS THE CITY OF LOS ANGELES AND TURNS HEADS AT COACHELLA
HUD was looking for a unique way to generate brand awareness for their dating app in Los Angeles, as well as, reach their target audience at Coachella festival where OOH is limited.
The mobilads team launched wrapped rideshare cars that blanketed the entire city of Los Angeles, leading up the Coachella event. During the first weekend of the festival, the vehicles swarmed Coachella at peak times, driving mostly on Monroe St, and reaching hundreds of thousands of festival-goers. The campaign generated over 3,210,000 impressions and X conversions (app downloads / qr code scans)
Wrapped Rideshare Cars
Los Angeles, CA
NUMBER OF CARS
TOTAL OOH IMPRESSIONS
APP DOWNLOADS / QR CODE SCANS