HIMS & HERS TURNS HEADS IN MANHATTAN WITH MOBILADS STREET-LEVEL MEDIA
CHALLENGE After facing rejection from multiple billboard vendors and the MTA for their provocative ads, hims & hers, the fastest growing DTC startup in history, was looking for a platform to help spread awareness and facilitate conversations around men's shame free self-care.
SOLUTION The mobilads team activated Wrapped Rideshare Cars that drove full time throughout high-traffic areas of Manhattan and swarming Grand Central Train Station, one of the busiest areas of NYC, throughout the campaign.
