HE GETS US TAKES OVER PHOENIX AND MAKES A STATEMENT FOR SUPERBOWL LVII
CHALLENGE He Gets Us was looking for a unique and innovative way to generate brand awareness in Phoenix around NFL's Superbowl LVII event and ultimately re-introduce people to the Jesus of the Bible and his confounding love and forgiveness.
SOLUTION The mobilads team activated 75 Wrapped Rideshare Cars that drove in high traffic areas throughout Phoenix during Waste Management Open and leading up to Superbowl. On game day, drivers gave Uber and Lyft rides to hundreds of sports fans to State Farm stadium generating high-impact impressions, at a fraction of the cost of a sponsorship or Superbowl TV Ad spot.
FORMATS Wrapped Rideshare Cars
MARKETS Phoenix, AZ
DATE February 2023
8.2K
TOTAL HOURS DRIVEN
12M+
TOTAL OOH IMPRESSIONS
76%
PASSENGERS ENGAGED WITH THE AD IN SOME WAY (BASED ON SURVEY HERE)
