SOLUTION
The mobilads team prepared 5 full-wrapped rideshare cars for this brand activation.
The five cars swarmed the music festival during peak hours, grabbing eyeballs of event-goers and bringing in a total of 6,000,000 impressions.
In addition to the BLITZ at the event location, GXVE also offered free VIP rides to and from the event, which brought in 598,752 bonus impressions, raising the total campaign impressions to 6,598,752.
The campaign also mobilized in-car add-ons, with tablets in each car with a dedicated playlist for riders to enjoy.
