GETAROUND PROMOTES SERVICE ACROSS TARGET AREA OF NEW YORK CITY
CHALLENGE Online peer-to-peer car sharing service Getaround was looking for a way to promote in target area of New York City, where the demand for their service is high, but breaking through the over-inundated advertising space is often challenging.
SOLUTION The mobilads team activated 50 wrapped rideshare cars that drove throughout New York City and its environs for a total of 4 weeks. The fleet of cars raised awareness for Getaround's service, and their clear and concise messaging gained over 25M impressions during the life of the campaign.
FORMATS Wrapped Rideshare Cars
MARKETS New York, NY
DURATION 4 Weeks
50
NUMBER OF CARS
25.2M
TOTAL OOH IMPRESSIONS
$2.14
TOTAL CPM
Getaround took over NYC with a 50-car campaign to raise awareness for their service.
Getaround took over NYC with a 50-car campaign to raise awareness for their service.
Getaround took over NYC with a 50-car campaign to raise awareness for their service.
