GETAROUND PROMOTES SERVICE ACROSS TARGET AREA OF NEW YORK CITY
Online peer-to-peer car sharing service Getaround was looking for a way to promote in target area of New York City, where the demand for their service is high, but breaking through the over-inundated advertising space is often challenging.
The mobilads team activated 50 wrapped rideshare cars that drove throughout New York City and its environs for a total of 4 weeks. The fleet of cars raised awareness for Getaround's service, and their clear and concise messaging gained over 25M impressions during the life of the campaign.
Wrapped Rideshare Cars
New York, NY