FREEPIK BUILDS HYPE FOR THEIR DESIGN SITE AT ADOBE MAX CONVENTION
COMPANY Freepik
INDUSTRY B2B Tech
CAMPAIGN FORMAT Wrapped rideshare vehicles
CHALLENGE Design database and search engine Freepik wanted to raise awareness for their brand at the Adobe MAX 2023 convention in LA, and grab the attention of designers and creatives in attendance.
MARKETS Los Angeles, CA
DATE October 2023
SOLUTION The mobilads team activated 5 full-wrapped rideshare cars that blitzed Adobe MAX 2023 at its Los Angeles Convention Center location for 2 days, raking in impressions as attendees entered and exited the venue.
Wrapped cars also gave free VIP rides to event-goers from their hotels to the Los Angeles Convention Center, providing an elevated experience for Freepik's target audience and gathering further impressions as they scoured the city.
5
NUMBER OF CARS
2
DURATION (DAYS)
716K
TOTAL OOH IMPRESSIONS
34
TOTAL RIDES GIVEN
30
TOTAL BLITZ HOURS
Freepik makes their presence known at Adobe MAX with full-wrapped cars and a campaign designed to grab attention.
Freepik makes their presence known at Adobe MAX with full-wrapped cars and a campaign designed to grab attention.
Freepik makes their presence known at Adobe MAX with full-wrapped cars and a campaign designed to grab attention.
Freepik makes their presence known at Adobe MAX with full-wrapped cars and a campaign designed to grab attention.
