PEACOCK BRINGS FIGHT NIGHT TO LIFE WITH CLASSIC CAR PROMOTIONAL BLITZ

COMPANY
Peacock

INDUSTRY
Entertainment

FORMATS
Classic muscle cars

CHALLENGE

Peacock wanted to promote their original series Fight Night across Atlanta with vintage muscle cars that would bring the show to life on the streets.

MARKETS
Atlanta, GA

DATE
August 2024

SOLUTION

The mobilads team activated 10 classic muscle cars with specialized decals for this one-of-a-kind promotion.

The cars swarmed various locations across Atlanta for a total of 260 hours, gathering the attention of passersby, and bringing the vibe of the drama to life on the streets.

The 7-day campaign brought in a total of 6,930,000 impressions across the city.