PEACOCK BRINGS FIGHT NIGHT TO LIFE WITH CLASSIC CAR PROMOTIONAL BLITZ
COMPANY
Peacock
INDUSTRY
Entertainment
FORMATS
Classic muscle cars
CHALLENGE
Peacock wanted to promote their original series Fight Night across Atlanta with vintage muscle cars that would bring the show to life on the streets.
MARKETS
Atlanta, GA
DATE
August 2024
SOLUTION
The mobilads team activated 10 classic muscle cars with specialized decals for this one-of-a-kind promotion.
The cars swarmed various locations across Atlanta for a total of 260 hours, gathering the attention of passersby, and bringing the vibe of the drama to life on the streets.
The 7-day campaign brought in a total of 6,930,000 impressions across the city.
10
NUMBER OF CARS
7
FULL CAMPAIGN DURATION (DAYS)
6.9M
TOTAL OOH IMPRESSIONS
260