CHALLENGE Fastly was looking to promote their edge cloud platform and capture attention for their brand during the high-profile tech event of AWS re:Invent.
MARKETS Las Vegas, NV
DATE November 2023
SOLUTION The mobilads team activated 5 wrapped rideshare cars that blitzed AWS re:Invent for 6 days, taking over the Las Vegas strip for the multi-campus event.
The fleet of cars not only blitzed the event venues for a total of 40 hours, but drivers Ubered throughout high-traffic areas of the city, generating bonus impressions. To further amplify the campaign, free VIP rides were offered attendees to and from the event venues. The campaign generated over 672,000 impressions during the event blitzes, and 2.3 million bonus impressions across Las Vegas, ensuring that Fastly's brand was present across the city.
5
NUMBER OF CARS
6
DURATION (DAYS)
2.9M
TOTAL OOH IMPRESSIONS
40
TOTAL BLITZ HOURS
Fastly took over the Las Vegas strip during AWS re:Invent, raising awareness for their brand.
Fastly took over the Las Vegas strip during AWS re:Invent, raising awareness for their brand.
Fastly took over the Las Vegas strip during AWS re:Invent, raising awareness for their brand.
Fastly took over the Las Vegas strip during AWS re:Invent, raising awareness for their brand.
Fastly took over the Las Vegas strip during AWS re:Invent, raising awareness for their brand.
