FARMSTEAD REACHES NEW MARKETS WITH WRAPPED DELIVERY CARS TO DRIVE WEBSITE TRAFFIC
CHALLENGE Farmstead, a farm-to-table delivery startup, was looking for a cost-effective way to generate brand awareness in new markets and drive customers to its website.
SOLUTION mobilads wrapped "Farmstead" delivery cars that drove throughout high-traffic areas and showed up at peoples doorsteps (who ordered DoorDash, UberEats, GrubHub) with Farmstead's branding. We tracked and analyzed how OOH drove website lift.
FORMATS Wrapped Rideshare Cars
MARKETS San Francisco, CA Miami, FL Raleigh, NC Charlotte, NC
DATE January-March 2022
31M
TOTAL VERIFIED IMPRESSIONS
63K
TOTAL DELIVERIES
74%
HIGHER LIFT IN WEBSITE ACTIVITY FROM THE AUDIENCE EXPOSED TO THE CAR WRAPS
