Evian Case Study

SOLUTION

The mobilads team prepared three 360-wrapped rideshare Teslas for this brand activation.

The branded cars spent a total of 24 BLITZ hours swarming select locations around New York City — namely Gansevoort Plaza during a special pop-up event for the U.S. Open. During the BLITZ, the cars brought in 11,475,000 impressions.

In addition to the BLITZ activation, Evian also offered VIP rides which not only further raised awareness for the brand, but brought in bonus impressions of 1,150,848, elevating the total campaign impressions to 12,625,848.