DRAFTKINGS LAUNCHES MULTI-CITY CAMPAIGN TO REACH SPORTS FANS DURING NFL SEASON
CHALLENGE DraftKings goal was to create awareness for their Sportsbook app and increase user sign-ups, just in time for the NFL season.
SOLUTION The mobilads team launched 350 wrapped rideshare and delivery vehicles targeting sports venues. To amplify the campaign, mobilads drivers acted as brand ambassadors that attached DK Koozies to every delivery, reaching sports fans at their home.
FORMATS Wrapped Rideshare & Delivery Cars
MARKETS 10 US Cities
DATE September 2020
69M
TOTAL VERIFIED IMPRESSIONS
50K
DK KOOZIES DELIVERED
+25%
INCREASE IN SPORTSBOOK APP DOWNLOADS ATTRIBUTED TO MOBILADS OOH EXPOSURES
