CHALLENGE
DraftKings goal was to create awareness for their Sportsbook app and increase user sign-ups, just in time for the NFL season.

 

 

SOLUTION
The mobilads team launched 350 wrapped rideshare and delivery vehicles targeting sports venues. To amplify the campaign, mobilads drivers acted as brand ambassadors that attached DK Koozies to every delivery, reaching sports fans at their home.

FORMATS
Wrapped Rideshare & Delivery Cars

MARKETS
10 US Cities

DATE
September 2020

69M
TOTAL VERIFIED IMPRESSIONS
50K
DK KOOZIES DELIVERED
+25%
INCREASE IN SPORTSBOOK APP DOWNLOADS ATTRIBUTED TO MOBILADS OOH EXPOSURES
DraftKings Nationwide Campaign
DraftKings Nationwide Campaign
DraftKings CHI Photoshoot - mobilads 8
DraftKings CHI Photoshoot - mobilads 1

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