DRAFTKINGS PROMOTES SPORTSBOOK APP THROUGHOUT BALTIMORE, MD WITH A WIDE-SCALE MASS AWARENESS CAMPAIGN
CHALLENGE DraftKings, the leading sports betting company, was looking to promote their Sportsbook app in the Baltimore, MD area.
SOLUTION mobilads activated 50 wrapped cars on behalf of DraftKings and set them loose on the city of Baltimore. Over the course of the 6-week campaign, the cars clocked over 50,000 rides or deliveries and raked in over 13.2 million impressions.
FORMATS Wrapped Rideshare Cars
MARKETS Baltimore, MD
DURATION 6 Weeks
DATE November 2022-January 2023
13.2M
TOTAL VERIFIED IMPRESSIONS
50
TOTAL CARS
52,500
TOTAL RIDES/DRIVES
DraftKings promoted Sportsbook throughout Baltimore, MD with a wide-scale awareness campaign
DraftKings promoted Sportsbook throughout Baltimore, MD with a wide-scale awareness campaign
DraftKings promoted Sportsbook throughout Baltimore, MD with a wide-scale awareness campaign
DraftKings promoted Sportsbook throughout Baltimore, MD with a wide-scale awareness campaign
DraftKings promoted Sportsbook throughout Baltimore, MD with a wide-scale awareness campaign
