SOLUTION
The mobilads team prepared five 360-wrapped rideshare vehicles for this brand activation.
The wrapped cars spent a total of 75 BLITZ hours swarming select locations around New York City. These BLITZ hours were coordinated with Dove brand ambassadors who interacted with riders and passersby around the #KeepHerConfident campaign while giving out free product samples.
The BLITZ campaign brought in 7,177,500 impressions.
In addition to the BLITZ activation, the cars also Ubered around NYC which not only raised awareness for the brand, but brought in bonus impressions of 479,520. This elevated the total campaign impressions to 7,657,020.
