DIAGEO TAKES OVER LOS ANGELES AND DOMINATES SOFI STADIUM FOR SUPERBOWL LVI
CHALLENGE Diageo wanted to create awareness at Super Bowl LVI for their Bacardi, Captain Morgan, and Smirnoff brands with inventory that was more cost-effective than a Super Bowl Commercial.
SOLUTION mobilads deployed 150 wrapped rideshare vehicles throughout Los Angeles leading up to Game Day, where a huge influx of activity and people were in town for the NFL’s event. We included headrest cards with QR Codes, providing an experiential element to riders and incentivizing them to download the Drizly app with a Promo Code.
