THE DEPARTMENT OF HOMELAND SECURITY BLITZES THE 2023 SUPER BOWL AND RAISES SAFETY AWARENESS THROUGHOUT PHOENIX, AZ LEADING UP THE THE GAME
CHALLENGE The Department of Homeland Security wanted to have a presence in the Phoenix area leading up to and during the 2023 Super Bowl event. The aim was to not only make the community conscious of public safety but to put best practices at the forefront of their minds.
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SOLUTION The mobilads team activated 25 wrapped rideshare cars on behalf of DHS. The cars spent the 2-week campaign driving around the Phoenix, AZ area in advance of the game, and then blitzing the stadium locale on game day, for increased community awareness — all bringing in almost 4 million impressions.
FORMATS Wrapped Rideshare Cars
MARKETS Phoenix, AZ
DURATION 2 Weeks
DATE February 2023
25
NUMBER OF CARS
3.9M
TOTAL OOH IMPRESSIONS
8,750
TOTAL RIDES/DELIVERIES
DHS wanted to have a strong presence across the Phoenix area leading up to and during Super Bowl 2023.
DHS wanted to have a strong presence across the Phoenix area leading up to and during Super Bowl 2023.
DHS wanted to have a strong presence across the Phoenix area leading up to and during Super Bowl 2023.
DHS wanted to have a strong presence across the Phoenix area leading up to and during Super Bowl 2023.
DHS wanted to have a strong presence across the Phoenix area leading up to and during Super Bowl 2023.
