DATAIKU CAPTURES SAN FRANCISCO
![dataiku-logo-white dataiku-logo-white](https://campaigns.mobilads.co/hs-fs/hubfs/dataiku-logo-white.png?width=250&height=115&name=dataiku-logo-white.png)
COMPANY
Dataiku
INDUSTRY
B2B Tech
FORMATS
Wrapped rideshare vehicles (360)
CHALLENGE
Dataiku — the world's leading platform for Everyday AI — wanted to make an impact at two major tech events in San Francisco and leave an impression with event-goers.
MARKETS
San Francisco, CA
DATE
June 2024
SOLUTION
The mobilads team prepared five 360-wrapped rideshare cars for each high-impact brand activation — one at the Snowflake Data Cloud Summit and the other at the Databricks - Data + AI Summit, both in San Francisco.
The strategically choreographed BLITZ campaigns swarmed the event venue at the Moscone Center for a total of 40 hours during each summit capturing the attention of attendees. This BLITZ campaigns brought in 9,600,000 impressions.
In addition to the BLITZ activations, the cars ubered through the city gathering bonus impressions that reached 2,106,000, raising the total campaign impressions to 11,706,000.
NUMBER OF CARS (5 CARS PER BLITZ)
DURATION (4 DAYS PER BLITZ)
TOTAL OOH IMPRESSIONS FOR BOTH CAMPAIGNS
TOTAL BLITZ HOURS (40 HOURS PER BLITZ)