SOLUTION
The mobilads team prepared five 360-wrapped rideshare cars for each high-impact brand activation — one at the Snowflake Data Cloud Summit and the other at the Databricks - Data + AI Summit, both in San Francisco.
The strategically choreographed BLITZ campaigns swarmed the event venue at the Moscone Center for a total of 40 hours during each summit capturing the attention of attendees. This BLITZ campaigns brought in 9,600,000 impressions.
In addition to the BLITZ activations, the cars ubered through the city gathering bonus impressions that reached 2,106,000, raising the total campaign impressions to 11,706,000.
