SOLUTION
The mobilads team prepared 5 full-wrapped rideshare cars for a high-impact brand activation at the Google Cloud Next conference in Las Vegas.
The strategically choreographed BLITZ campaign saw the fleet of cars swarming the event venue at Mandalay Bay for a total of 40 hours across two days. This BLITZ campaign brought in 692,100 impressions.
During the time the cars were not in swarm formation, they ubered around the city, gathering bonus impressions that reached 2,169,720. This raised the campaign's total impressions to 2,861,820.
