CHALLENGE
Core Hydration wanted an innovative way to promote their new nutrient enhanced water flavors and make a "splash" during NYFW.

 

 

SOLUTION
The mobilads team provided a unique and memorable experience for Core's influencers by offering VIP rides in wrapped Teslas around NYC. The addition of refrigerators stocked with chilled Core water bottles added to the premium ride experience and gave influencers the opportunity to promote the brand on social media.

FORMAT
Wrapped Teslas

 

MARKETS
New York, NY

40
TOTAL HOURS DRIVEN
64
TOTAL RIDES GIVEN
550k
TOTAL OOH IMPRESSIONS
Core Hydration
Core Hydration
Core Hydration

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