CHALLENGE AI-powered data security and management company Cohesity was looking to raise brand awareness during the high-profile tech event AWS re:Invent.
MARKETS Las Vegas, NV
DATE November 2023
SOLUTION The mobilads team activated 10 full-wrapped rideshare cars that blitzed AWS re:invent for 4 days, taking over the Las Vegas strip for the multi-campus event.
The fleet of cars not only blitzed the event venues, but drivers Ubered throughout high-traffic areas of the city, generating bonus impressions. To further amplify the campaign, attendees were offered free VIP rides from the event venue to their respective hotels.
This hard-to-miss campaign generated over 845k impressions during the event blitzes, and 2.4 million bonus impressions across the city during the days of the convention.
10
NUMBER OF CARS
4
DURATION (DAYS)
3.2M
TOTAL OOH IMPRESSIONS
160
TOTAL BLITZ HOURS
Cohesity swarmed AWS re:Invent in Vegas with a fleet of 10 full-wrapped cars showcasing their brand.
Cohesity swarmed AWS re:Invent in Vegas with a fleet of 10 full-wrapped cars showcasing their brand.
Cohesity swarmed AWS re:Invent in Vegas with a fleet of 10 full-wrapped cars showcasing their brand.
