SOLUTION
The mobilads team activated five 360-wrapped rideshare cars for this BLITZ campaign brand activation.
The fleet of wrapped cars swarmed the target event — VMware Explore — at The Venetian in Las Vegas. The BLITZ campaign stole attention around the conference venue during peak hours, and the choreographed 80-hour BLITZ brought in a total of 240,000 impressions.
In addition, the wrapped cars ubered around the city, taking event-goers around the city bringing in bonus impressions that clocked in at 240,000. This strategy raised the total campaign impressions to 803,760.
