COHESITY HONES IN ON TARGET AUDIENCE AT 2024 RSA CONFERENCE
![Cohesity_logo-white Cohesity_logo-white](https://campaigns.mobilads.co/hs-fs/hubfs/Cohesity_logo-white.png?width=250&height=33&name=Cohesity_logo-white.png)
COMPANY
Cohesity
INDUSTRY
B2B Tech
FORMATS
Wrapped rideshare vehicles
CHALLENGE
AI-powered data security and management company Cohesity was looking to raise brand awareness during the high-profile RSA conference.
MARKETS
San Francisco, CA
DATE
May 2024
SOLUTION
The mobilads team activated 6 full-wrapped rideshare cars for this BLITZ campaign brand activation. The fleet of wrapped cars swarmed the target event — the RSA conference— at the Moscone Center.
The BLITZ stole attention around the conference venue during peak hours, and the choreographed 96-hour BLITZ brought in a total of 4,050,000 impressions.
In addition, the wrapped cars ubered around the venue, taking event-goers around the city bringing in bonus impressions that clocked in at 1,248,696. This strategy raised the total campaign impressions to 5,298,696.
NUMBER OF CARS
DURATION (DAYS)
TOTAL OOH IMPRESSIONS
TOTAL BLITZ HOURS