SOLUTION
The mobilads team activated 6 full-wrapped rideshare cars for this BLITZ campaign brand activation. The fleet of wrapped cars swarmed the target event — the RSA conference— at the Moscone Center.
The BLITZ stole attention around the conference venue during peak hours, and the choreographed 96-hour BLITZ brought in a total of 4,050,000 impressions.
In addition, the wrapped cars ubered around the venue, taking event-goers around the city bringing in bonus impressions that clocked in at 1,248,696. This strategy raised the total campaign impressions to 5,298,696.
