Cohesity_logo-white

COMPANY
Cohesity

INDUSTRY
B2B Tech

FORMATS
Wrapped rideshare vehicles

CHALLENGE
AI-powered data security and management company Cohesity was looking to raise brand awareness during the AWS Summit.

MARKETS
Washington, DC

DATE
June 2024

SOLUTION
The mobilads team activated five 360-wrapped rideshare cars for this BLITZ campaign brand activation. The fleet of wrapped cars swarmed the target event — the AWS Summit in Washington, DC — at the Walter E. Washington Convention Center.

The BLITZ stole attention around the conference venue during peak hours, and the choreographed 40-hour BLITZ brought in a total of 480,000 impressions.

In addition, the wrapped cars ubered around the venue, taking event-goers around the city bringing in bonus impressions that clocked in at 562,302. This strategy raised the total campaign impressions to 1,042,302.

5
NUMBER OF CARS
2
DURATION (DAYS)
1M+
TOTAL OOH IMPRESSIONS
40
TOTAL BLITZ HOURS

 

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