COHESITY STEALS THE CROWD AT AWS SUMMIT
COMPANY
Cohesity
INDUSTRY
B2B Tech
FORMATS
Wrapped rideshare vehicles
CHALLENGE
AI-powered data security and management company Cohesity was looking to raise brand awareness during the AWS Summit.
MARKETS
Washington, DC
DATE
June 2024
SOLUTION
The mobilads team activated five 360-wrapped rideshare cars for this BLITZ campaign brand activation. The fleet of wrapped cars swarmed the target event — the AWS Summit in Washington, DC — at the Walter E. Washington Convention Center.
The BLITZ stole attention around the conference venue during peak hours, and the choreographed 40-hour BLITZ brought in a total of 480,000 impressions.
In addition, the wrapped cars ubered around the venue, taking event-goers around the city bringing in bonus impressions that clocked in at 562,302. This strategy raised the total campaign impressions to 1,042,302.
NUMBER OF CARS
DURATION (DAYS)
TOTAL OOH IMPRESSIONS
TOTAL BLITZ HOURS