SOLUTION
The mobilads team activated five 360-wrapped rideshare cars for this BLITZ campaign brand activation. The fleet of wrapped cars swarmed the target event — the AWS Summit in Washington, DC — at the Walter E. Washington Convention Center.
The BLITZ stole attention around the conference venue during peak hours, and the choreographed 40-hour BLITZ brought in a total of 480,000 impressions.
In addition, the wrapped cars ubered around the venue, taking event-goers around the city bringing in bonus impressions that clocked in at 562,302. This strategy raised the total campaign impressions to 1,042,302.
