CIPLA OWNS ANAHEIM CALIFORNIA WITH TARGETED CONFERENCE BLITZ CAMPAIGN

COMPANY
Cipla

INDUSTRY
Health

FORMATS
Wrapped rideshare vehicles

CHALLENGE
Indian multinational pharmaceutical company Cipla was looking for a high-impact way to make an impression at the American Society of Health-System Pharmacists (ASHP)'s notable mid-year event. 

MARKETS
Anaheim, CA

DATE
December 2023

SOLUTION
The mobilads team activated 10 full-wrapped rideshare cars that blitzed the ASHP location at the Anaheim Convention Center.

With a massive amount of blitz hours over the 4-day campaign, the Cipla brand was top of mind during the event. Wrapped cars also drove across Anaheim, taking passengers to and from the conference, covering a huge amount of territory and splashing the city with the Cipla brand.