MOBILE PAYMENT SERVICE CASH APP LAUNCHES DUAL CITY AWARENESS CAMPAIGN
CHALLENGE Mobile payment service Cash App was looking to promote their app, seeking brand awareness and high impressions in two specific markets that are difficult to reach with traditional OOH.
SOLUTION The mobilads team activated 50 wrapped rideshare cars that drove through both San Diego, CA and Milwaukee, WI for a total of four weeks in each location. Cash App cars raked in 9.5M impressions during the campaign, and made a lasting impression on consumers.
FORMATS Wrapped Rideshare Cars
MARKETS San Diego, CA
Milwaukee, WI
DURATION 4 Weeks
DATE August 2022
50
NUMBER OF CARS
9.5M+
TOTAL OOH IMPRESSIONS
30K
TOTAL COST
Cash App was seeking brand awareness and high impressions in two specific markets.
Cash App was seeking brand awareness and high impressions in two specific markets.
Cash App was seeking brand awareness and high impressions in two specific markets.
Cash App was seeking brand awareness and high impressions in two specific markets.
Cash App was seeking brand awareness and high impressions in two specific markets.
