MOBILE PAYMENT SERVICE CASH APP LAUNCHES DUAL CITY AWARENESS CAMPAIGN
Mobile payment service Cash App was looking to promote their app, seeking brand awareness and high impressions in two specific markets that are difficult to reach with traditional OOH.
The mobilads team activated 50 wrapped rideshare cars that drove through both San Diego, CA and Milwaukee, WI for a total of four weeks in each location. Cash App cars raked in 9.5M impressions during the campaign, and made a lasting impression on consumers.
Wrapped Rideshare Cars
San Diego, CA
NUMBER OF CARS
TOTAL OOH IMPRESSIONS