BOOST MOBILE DOMINATES NFL "CLEAN ZONE" AT MERCEDES STADIUM FOR SUPERBOWL LIII
CHALLENGE Boost Mobile wanted to blanket the city of Atlanta and reach sports fans at Mercedes Stadium during NFL's Superbowl LIII.
SOLUTION The mobilads team wrapped 150 rideshare cars concentrated in the heart of Atlanta and swarming the NFL "Clean Zone" at Mercedes Stadium, a difficult area to reach for brands. Superbowl LIII was one of the busiest events of the year for Atlanta, with population increasing by more than 1 million, and 200,000+ rideshare pickups from Hartsfield- Jackson International Airport.
FORMATS Wrapped Rideshare Cars
MARKETS Atlanta, GA
DATE January 2019
21M
TOTAL VERIFIED IMPRESSIONS
6X
HIGHER FOOT TRAFFIC ATTRIBUTED TO MOBILADS OOH EXPOSURES
