SOLUTION
The mobilads team prepared fifteen 360-wrapped rideshare Teslas for a high-impact brand activation across Arlington, TX for the MLB All Star game.
The strategically choreographed BLITZ campaign swarmed the Globe Life Field leading up to, and during, MLB All Star Weekend for a total of 225 hours. This BLITZ campaign brought in 14,805,000 impressions.
In addition to the BLITZ activation, the campaign also gathered 1,115,370 bonus impressions as they took passengers to and from the event venue. This raised the total campaign impressions to 15,920,370.
