SOLUTION
The mobilads team prepared 10 full-wrapped rideshare cars and choreographed a 3-day blitz campaign for this brand activation.
The high-powered blitz campaign swarmed The Cosmopolitan and Mandalay Bay during peak conference hours, and brought in 845,000 impressions.
The fleet of wrapped cars also ubered around the Las Vegas strip, amping up Bloomreach's presence while offering free VIP rides to clients. These bonus impressions clocked in at 2,170,000, raising the total impressions for the campaign to 3,015,000.
