BLOOMREACH TAKES OVER 3 NYC EVENTS AND LEAVES A LASTING IMPRESSION
COMPANY Bloomreach
INDUSTRY B2B Tech
FORMATS Wrapped rideshare vehicles
CHALLENGE Bloomreach — an AI company that personalizes the e-commerce experience — was looking to make a statement in front of their target audience at 3 major conferences in NYC.
MARKETS New York, NY
DATE October 2023
SOLUTION The mobilads team activated a ‘Blitz’ of 10 eye-catching wrapped rideshare cars that swarmed multiple venues during 3 major conferences, where crowds of attendees were exposed to the vehicles as they were entering and leaving the event.
In between the ’Blitz’ shifts, the drivers ’Ubered’ for over 450 hours throughout high-traffic areas of NYC, generating bonus impressions.
To amplify the campaign, Bloomreach provided the attendees free VIP rides to and from their hotels and happy hours.
The campaign generated over 950,000 impressions at the events alone, and 3,200,000 impressions throughout New York City outside of the event. This bold approach ensured that Bloomreach was top-of-mind for anyone at the event.
10
NUMBER OF CARS
8
DURATION (DAYS)
4.2M
TOTAL OOH IMPRESSIONS
200
TOTAL BLITZ HOURS
Bloomreach took over New York City, building brand awareness at three target event locations.
Bloomreach took over New York City, building brand awareness at three target event locations.
Bloomreach took over New York City, building brand awareness at three target event locations.
Bloomreach took over New York City, building brand awareness at three target event locations.
Bloomreach took over New York City, building brand awareness at three target event locations.
