SOLUTION
The mobilads team activated 10 full-wrapped rideshare cars that blitzed the Javits Center in New York City for 80 hours during the NRF conference peak times. Impressions for the blitz campaign came in at 1,280,000.
In addition to the hyper-targeted blitz campaign, the wrapped cars also Ubered around the city with passengers. These rides brought in over 1,135,000 bonus impressions throughout New York City, raising the campaign's reach to a total of 2,415,000 impressions.
Another special component of the campaign included free VIP rides on behalf of Bloomreach for attendees of the conference.
