BLOOMREACH BLITZES ROLLING GREENS FOR HIGH-IMPACT CAMPAIGN
COMPANY Bloomreach
INDUSTRY B2B Tech
FORMATS Wrapped rideshare vehicles
CHALLENGE Bloomreach — an AI company that personalizes the e-commerce experience — was looking to promote their service across the target area of Los Angeles, honing in on Rolling Green's event space on Mateo in downtown LA.
MARKETS Los Angeles, CA
DATE October 2023
SOLUTION The mobilads team activated a ‘Blitz’ of 5 eye-catching wrapped rideshare cars that swarmed the Rolling Greens venue where crowds were exposed to the vehicles as they were entering and exiting the location.
In addition to the ’Blitz’ shifts, the drivers 'Ubered’ for over 38 hours throughout high-traffic areas of Los Angeles, generating bonus impressions. To further amplify the campaign, Bloomreach also provided free VIP rides.
The campaign generated over 428,000 impressions at the Rolling Greens location alone, and 802,000 impressions throughout Los Angeles. This bold approach ensured that Bloomreach was top-of-mind for everyone in the area.
5
NUMBER OF CARS
2
DURATION (DAYS)
1.3M
TOTAL OOH IMPRESSIONS
40
TOTAL BLITZ HOURS
Bloomreach's full-wrapped cars blitz Rolling Greens on Mateo and prepare to take over downtown LA.
Bloomreach's full-wrapped cars blitz Rolling Greens on Mateo and prepare to take over downtown LA.
Bloomreach's full-wrapped cars blitz Rolling Greens on Mateo and prepare to take over downtown LA.
Bloomreach's full-wrapped cars blitz Rolling Greens on Mateo and prepare to take over downtown LA.
Bloomreach's full-wrapped cars blitz Rolling Greens on Mateo and prepare to take over downtown LA.
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