CHALLENGE
BJ's Wholesale Club was looking to promote store openings at two new locations, and were interested in well-targeted hyper-local impressions.

 

SOLUTION
The mobilads team activated 50 wrapped rideshare cars that drove through both Canton, MI and Greenburgh, NY for a total of eight weeks in each location. Cars were wrapped with location-specific information, making sure local consumers heard the news from BJ's — to the tune of 25 million impressions.

FORMATS
Wrapped Rideshare Cars

MARKETS
Canton, MI

Greenburgh, NY

DURATION
8 Weeks

DATE
July-August 2022; August-October 2022

50
NUMBER OF CARS
25M+
TOTAL OOH IMPRESSIONS
70K
RIDES/DELIVERIES
BJs Greenburgh
BJ's Wholesale Club promoted store openings at two new locations for well-targeted, hyper-local impressions.
BJs Greenburgh
BJ's Wholesale Club promoted store openings at two new locations for well-targeted, hyper-local impressions.
BJs Greenburgh
BJ's Wholesale Club promoted store openings at two new locations for well-targeted, hyper-local impressions.
BJs Greenburgh
BJ's Wholesale Club promoted store openings at two new locations for well-targeted, hyper-local impressions.
BJs Greenburgh
BJ's Wholesale Club promoted store openings at two new locations for well-targeted, hyper-local impressions.

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