BJ'S PROMOTES OPENING OF TWO NEW LOCATIONS WITH LONG-RUNNING MASS AWARENESS CAMPAIGN
CHALLENGE BJ's Wholesale Club was looking to promote store openings at two new locations, and were interested in well-targeted hyper-local impressions.
SOLUTION The mobilads team activated 50 wrapped rideshare cars that drove through both Canton, MI and Greenburgh, NY for a total of eight weeks in each location. Cars were wrapped with location-specific information, making sure local consumers heard the news from BJ's — to the tune of 25 million impressions.
FORMATS Wrapped Rideshare Cars
MARKETS Canton, MI
Greenburgh, NY
DURATION 8 Weeks
DATE July-August 2022; August-October 2022
50
NUMBER OF CARS
25M+
TOTAL OOH IMPRESSIONS
70K
RIDES/DELIVERIES
BJ's Wholesale Club promoted store openings at two new locations for well-targeted, hyper-local impressions.
BJ's Wholesale Club promoted store openings at two new locations for well-targeted, hyper-local impressions.
BJ's Wholesale Club promoted store openings at two new locations for well-targeted, hyper-local impressions.
BJ's Wholesale Club promoted store openings at two new locations for well-targeted, hyper-local impressions.
BJ's Wholesale Club promoted store openings at two new locations for well-targeted, hyper-local impressions.
