BJ'S PROMOTES OPENING OF TWO NEW LOCATIONS WITH LONG-RUNNING MASS AWARENESS CAMPAIGN
BJ's Wholesale Club was looking to promote store openings at two new locations, and were interested in well-targeted hyper-local impressions.
The mobilads team activated 50 wrapped rideshare cars that drove through both Canton, MI and Greenburgh, NY for a total of eight weeks in each location. Cars were wrapped with location-specific information, making sure local consumers heard the news from BJ's — to the tune of 25 million impressions.
Wrapped Rideshare Cars
NUMBER OF CARS
TOTAL OOH IMPRESSIONS